The Data & Analytics team is responsible for leading all analytic engagements within Publicis Communication. Our role is to design innovative analytic solutions to solve complex business problems. Through analytically derived insights, we often provide our clients with visibility into their business while systematically leading them towards improved business performance.

As part of our team, you will be engaged in a variety of analytical projects with different aspects of the customer real life with brands. To be successful in this role, you will need strong problem solving skills, ability to work independently in a fast-paced entrepreneurial work environment, be comfortable dealing with ambiguity and change. Ability to handle multiple projects and collaborating with your collaborators is essential.

Your belief and attitude

Strongly Believe in Data-Driven and Customer-Centricity

You are curious, flexible and solution-oriented. You strive for excellence and are attentive to detail, but you also “get things done”!

You are interested in telling an impactful story using analysis and smart data visualization rather than just applying methodologies and crunching the numbers

You are a team player with a willingness to share your opinion and pro-actively propose ideas and you enjoy being part of a dynamic and fast moving multinational team

Drive all components of the measurement strategy & planning process

Create test and learn strategies and in-market test plans

Manage implementation of measurement and test plans, including managing vendors and driving data quality management processes with multiple analytic tools

Lead vendors / partners as appropriate and develop coordinate analytics strategy and planning activities across multiple team players

Review implementation of analytics tool according to reporting requirements

Review & Optimize reporting based on documented objectives and requirements

Direct development of analytic presentations and surface key insights and recommendations to optimize marketing effectiveness and efficiency

Identify marketing and analytics trends and best practices

Generate and develop points of view and thought leadership pieces

Support business development activities and client proposals

Conceptualization, delivery and quality control of regular reports

2+years of agency (digital), marketing, market research, consulting and/or planning experience

Bachelor’s degree or higher in computer sciences, engineering, mathematics, statistics, data science or a related degree program with outstanding academic results

Hands-on experience with one of site analytics platforms such as Adobe Analytics, Google Analytics, etc.

Knowledge about website tagging design, JavaScript and web technologies but JS coding is not required

Strong SQL skills: ability to efficiently extract data from large and complex databases. Additional proficiency in Python, R or VBA and / or visualization software such as Tableau would be a plus, while not necessarily required

Familiarity with social CRM tactics (wechat account, mini-program, wechat CRM, etc.)

Expert Excel user: ability to understand and build complex spreadsheets

Excellent problem solving and comprehension skills as well as strong business sense

Excellent communication skills: ability to communicate with people of differing levels of seniority and analytical understanding

Fluent in English both spoken and written

工作地点：北京

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