保乐力加
在中国,保乐力加是进口酒类国际集团中的翘楚。早在三十多年前,一些主要品牌如芝华士、马爹利、皇家礼炮就已进入中国市场,并逐步成长为中国进口烈酒市场的代表品牌。近几年对联合多美和Vin & Sprit的成功收购,进一步巩固了保乐力加在中国的地位。随着2005年百龄坛、玛姆、美丽时光、必富达、甘露和马利宝,2008年绝对伏特加以及2016年猴王47黑森林等品牌的加入,公司强大的产品组合得到不断丰富。
目前,保乐力加在中国拥有一家独资贸易公司——保乐力加(中国)贸易有限公司,总部位于上海,分销网络覆盖全国,并在北京、广州、厦门、武汉等地设有分公司。
Senior EC Brand Manager
Martell
- Lead cross functional teams to achieve key business & campaign objectives
- Work on a diversified portfolio and create innovative and effective EC activations.
- Liaise with all stakeholders on various marketing insights and maintaining strong relationships with all stakeholders to align on and implement the e-commerce strategy and activations.
- Collaboration with internal functions such as e-commence commercial, Consumer Connection, Consumer Insight, Brand Marketing, Community & PR to deliver the campaign according to the activation plan.
- Work closely with brand team/agencies to ensure quality and efficient delivery of e-commerce assets timely.
- Always acute and stay tuned to the shopper insight and new e-commerce trends. Be agile and efficient to create new idea to e-commerce strategy and activation campaigns.
- Closely work with brand team during brand plan development to ensure EC as an important consumer hub in the IMC plan for growth driver.
- Lead joint marketing campaign with e-commerce operation team, ensure brand equity delivery and enough visibility on e-commerce site.
- Lead ongoing online shopper study and general shopper insights together with EC data team, ISV & CI team.
- Implement shopper insight to guide online strategy/execution.
- Ensure strategies/initiatives are base on the learnings/insights.
- Manage the overall profitability of the specific portfolio
- Challenge the spend required for each marketing activity to ensure efficiency and effectiveness of spend to reach the defined brand goals.
- Proactively challenge all quotes from key partners and agencies to ensure we are continuously getting the best value.
- Champion the brand portfolio within the business to ensure sufficient focus is placed behind it. Be the face of the brand within the business.
- Presenting proposals, briefs, plans and activities to top management, brand owners, the sales team, technical team, customers, suppliers, etc.
- Lead cross functional teams to achieve key business objectives.
- Liaise with all stakeholders on various marketing issues and maintaining strong relationships with all stakeholders – especially trade development & the domestic sales teams.
- Ensure that the Performance and Development Review (PDR) process is fully embedded for the team including development plans.
- Coach the team to deliver their individual objectives and competency building.
- 7 years above working experience in marketing, commerce or business management with reputable companies
- Solid brand management experience in both planning and execution
- Proven strategic, analytical and creative abilities
- Open-minded and passionate; strong interpersonal and influencing skills
- Fluent English and Mandarin both in written and spoken
- University graduate with bachelor degree or above
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