保乐力加｜Senior EC Brand Manager – Martell｜上海

Senior EC Brand Manager 

Martell

• Lead cross functional teams to achieve key business & campaign objectives
• Work on a diversified portfolio and create innovative and effective EC activations.
• Liaise with all stakeholders on various marketing insights and maintaining strong relationships with all stakeholders to align on and implement the e-commerce strategy and activations.
• Collaboration with internal functions such as e-commence commercial, Consumer Connection, Consumer Insight, Brand Marketing, Community & PR to deliver the campaign according to the activation plan.
• Work closely with brand team/agencies to ensure quality and efficient delivery of e-commerce assets timely.
• Always acute and stay tuned to the shopper insight and new e-commerce trends. Be agile and efficient to create new idea to e-commerce strategy and activation campaigns.

• Closely work with brand team during brand plan development to ensure EC as an important consumer hub in the IMC plan for growth driver.
• Lead joint marketing campaign with e-commerce operation team, ensure brand equity delivery and enough visibility on e-commerce site.

• Lead ongoing online shopper study and general shopper insights together with EC data team, ISV & CI team.
• Implement shopper insight to guide online strategy/execution.
• Ensure strategies/initiatives are base on the learnings/insights.

• Manage the overall profitability of the specific portfolio
• Challenge the spend required for each marketing activity to ensure efficiency and effectiveness of spend to reach the defined brand goals.
• Proactively challenge all quotes from key partners and agencies to ensure we are continuously getting the best value.

• Champion the brand portfolio within the business to ensure sufficient focus is placed behind it. Be the face of the brand within the business.
• Presenting proposals, briefs, plans and activities to top management, brand owners, the sales team, technical team, customers, suppliers, etc.
• Lead cross functional teams to achieve key business objectives.
• Liaise with all stakeholders on various marketing issues and maintaining strong relationships with all stakeholders – especially trade development & the domestic sales teams.

• Ensure that the Performance and Development Review (PDR) process is fully embedded for the team including development plans.
• Coach the team to deliver their individual objectives and competency building.

• 7 years above working experience in marketing, commerce or business management with reputable companies
• Solid brand management experience in both planning and execution
• Proven strategic, analytical and creative abilities
• Open-minded and passionate; strong interpersonal and influencing skills
• Fluent English and Mandarin both in written and spoken
• University graduate with bachelor degree or above

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