数据驱动的
互联网营销和运营

【人才招聘】阳狮媒体集团 若干重磅职位招聘

About Publicis Media

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its four global brands, Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449, and supported by its digital-first, data-driven.

Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 13,500 employees worldwide.

Twitter: @PublicisMedia

About Publicis Groupe – The Power of One

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and business transformation. Active across the entire value chain, from consulting to creation and execution, Publicis Groupe offers its clients a unified, fluid model allowing them access to all the Groupe’s tools and expertise around the world. Publicis Groupe is organized across four Solutions hubs across its top 20 markets: “Publicis Communications”

(Publicis Worldwide with MSLGROUP, Saatchi & Saatchi, Leo Burnett, BBH, and Prodigious), “Publicis Media” (Starcom, Zenith, Mediavest | Spark, and Optimedia | Blue 449); “Publicis.Sapient” a one of a kind global digital platform (Sapient Consulting, SapientNitro, DigitasLBi, Razofish) and “Publicis Health”. “Publicis One”, a communications enterprise offering best in class specialization and cross-disciplinary integration for clients, brings all agencies outside of these markets together under one roof.

Present in 108 countries, the Groupe employs more than 77,000 professionals.

www.publicisgroupe.com

Twitter: @PublicisGroupe

Facebook: www.facebook.com/publicisgroupe

LinkedIn: Publicis Groupe http://www.youtube.com/user/PublicisGroupe

Recruiting Position 1

Role Title:EC Director

Location:Shanghai

Brand:Dannoe

Team:Publicis Media – Performcis ( Performance Marketing Brand )

Client:Dannoe Nutricia

Reporting To:Primary Report: EC head

Start Date:ASAP

Key Responsibilities

1. Key contact of daily communication with clients. Become clients’ trusted advisor for Tmall EC related queries thought leadership.

2. Develop Tmall media buy strategy and media campaigns recommendations on brief.  Develop working EC framework and process to ensure consistency of EC roll out for all brands.

3. Build strong relationships with clients and EC partners.

4. Ensure “Execution Excellence” of whole team from brief to reporting delivery.

5. Manpower management to ensure team efficiency with high quality in daily job.

6. Project management on always-on projects as well as willingness to take on ad-hoc projects.

KPI’s / Vision of success 

1. Ecommerce ROI and sales performance delivery

2. Client trust

3. Account management with cross team communication

4. Team efficiency and cohesiveness

5. Planning recommendation and presentation

Competencies

1. 5 years’ experience in performance marketing media and delivery, especially Tmall; better with agency experience

2. Experience in managing Tmall performance campaign, as well as Ali new branding products.

3. Integrated media planning skill with ability to integrate performance media alongside branding and Tmall content solutions.

4. Strong strategy skills and logical thinking

5. Good communication skill with ability to simplify the complexity of EC in layman terms

6. Must have advance PowerPoint and Excel skills

Attributes

1. Work under pressure and open to new media exploring

2. Candidate must be self-motivated with ability to work in fact-paced and creative environment

Recruiting Position 2

Role Title:Strategy Director

Location:Shanghai

Reporting To:Head of Business Integration

Overview of the Role

You will be overseeing strategy across the whole HUAWEI portfolio, bringing communications and channel planning expertise to the agency’s top clients. As an industry we are going through an evolution where we need to go beyond the traditional media agency role. Media fundamentals are a necessity for this role; but now we need to go beyond this and hence we need our strategy lead, to also have creative acumen within the context of also being able to land on media (see McDonalds arches Cannes award winner as an example).  You will be tasked with inspiring planning teams to embrace and represent strategic thinking in their proposals.

As such, you have a strong desire to inspire and rally people behind your vision, both internally and externally, clients and partners alike.  The role requires:

This role is located in Shanghai or Beijing with occasional travel to our China offices.

Key Responsibilities

1. Produce integrated strategic recommendations covering both digital and traditional media. Your role will not be limited to paid media and you will be incentivized to think of strategies and comms platforms that work across Paid/Owned/Earned touchpoints. As such, experiences outside of pure media planning will be considered a plus.

2. Following on from 1) a creative acumen to define engaging comms platforms spanning across paid owned and earned media (creative planning experience a plus), will be vital. Ability to generate consumer insights, package big ideas in a storytelling way, and also crucially framework how they will land concisely on media

3. Lead the gathering and utilization of insights, using proprietary tools, syndicated research and real time insight analysis. Need to unlock the value in data (to have a purpose and be actionable)

4. As a thought leader, you will regularly conduct insights sessions, workshops and trainings for your clients.

5. Work alongside Publicis Media channel planning and analytics teams to support planning teams on key media planning decisions: overall budgeting, yearly market prioritization, benchmarking, ROI modeling etc.

Competencies & Attributes

1. At least 12years’ experience, including 3 years proven experience in a strategy and/or senior planning position in creative, media, or consulting agency. Client side experience in a marketing position (digital or traditional) is a plus.

2. Excellent presentation, writing and communication skills in Mandarin (native level a must), and English

3. Well versed in integrated media environment – either digital or traditional specialism is welcome, but expect to work on multi-channel plans. If you’re a digital or traditional specialist, you need to be excited by the prospect of becoming more integrated.

4. Confidence to present to top senior clients and industry CEOs is essential

5. Acumen for inspiring people around you and desire to always improve the quality of our work. A measured sense of assertiveness will help drive the agenda in the right direction.

6. As someone who will be supporting and interacting with planning teams on a daily basis, you will have a good grasp of the day to day needs and realities of media planning.

Recruiting Position 3

Role Title:Ecom Data & Consulting

Location:Shanghai

Brand:Publicis Media – Performcis

Team:Ecom Data & Consulting Team

Client:Multi-Brands, include Friso, GSK, Haier, etc

Reporting To:Primary Report:  Performics GM

Start Date:ASAP

Key Responsibilities

1. Develop Ecom platform consumer growth framework using platform’s big data tools including Databank, Strategy Center, Jiushu and Shufang.

2. Build growth strategy based on consumer insight.

3. Help client to manage consumer asset across the conversion funnel.

Create consumer segments for media activation and track performance in the long run.

KPI’s / Vision of success

1. Strategic planning and presentation.

2. Build pioneered case study

3. Build ecom consumer asset management framework.

Competencies

1. 5+ years’ experience in strategy, consulting or big-data related fields.

2. Experience of Alibaba and JD big data tools, and ecom media products is a plus.

3. Strong strategy skills and logical thinking

4. Good communication skill with ability to simplify the complexity of EC in layman terms

5. Must have advanced PowerPoint and Excel skills

Attributes

1. Work under pressure and open to new media exploring

2. Candidate must be self-motivated with ability to work in fact-paced and creative environment








请在本文发布一周内,关注互联网数据官微信公众号,回复“阳狮招聘”,直接获得勾搭HR的最快捷径!

iCDO志愿者招募

【英雄招募】iCDO志愿者19年招募隆重开启!
关于iCDOinternet Chief Data Officer (iCDO),中文全称互联网数据官,中国专业化的学习型媒体平台,专注数据驱动的互联网营销和运营。

订阅号-每日尝鲜服务号- 每月精选

 
未经允许不得转载:互联网数据官互联网数据官 » 【人才招聘】阳狮媒体集团 若干重磅职位招聘
分享到: 更多 (0)

评论 抢沙发

  • 昵称 (必填)
  • 邮箱 (必填)
  • 网址