Marketing CRM/Digital Specialist

1. Lead operation, campaign, and initiative of a few digital platforms with CRM and O2O area focus
2. Develop, implement, and continuously refine omni-CRM strategy and program in line with business and marketing brand strategy
3. Daily CRM operation across all channels to enhance customer engagement throughout customer lifecycle and maximize customer lifetime value, including member acquisition, conversion, and retention
4. Lead Dianping platform initiatives in all aspects including paid media buy and optimization, KOL store visit and post, campaign execution, store-level operation, and new functionality to drive omni-channel customer penetration and reactivation
5. Support enterprise WeChat social selling from marketing perspective, and collaborate with store operation team to drive offline customer consideration and conversion through digital online channel
6. Work closely with internal, external, and global partners in developing and executing CRM/O2O operation and campaigns to support business growth
7. Take initiative in identifying opportunities and collecting preferred practices across industries to continuously optimize CRM and O2O strategy

1. 5+ years professional experience with a successful track record in marketing digital fields, either in-house or at an agency
2. Bachelor’s degree required with emphasis on marketing/digital/analytic field, or equivalent practical experience
3. Highly organized with multi-tasking, able to prioritize multiple tasks, execute simultaneously with great attention to details
4. Strong cross-functional communication and collaboration, but initiative to drive result independently
5. Experience in marketing analysis and platform backend data interpretation
6. Fluent in written and spoken English