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尼尔森IQ|Marketing Manager|上海

公司 | 尼尔森IQ
地点 | 上海

公司简介

一个世纪前,Arthur C. Nielsen 用借来的 45,000 美元创办了一家测试传送带和涡轮发电机质量的企业。随着每一次技术进步和每一个商业新时代的到来,尼尔森以值得信赖的报告和对真实的不懈追求来书写时间的流逝。1984年,尼尔森进入中国市场,成立广州尼尔森市场研究有限公司。在2020年尼尔森被拆分为Nielsen Global Media和Nielsen Global Connect。Nielsen Global Connect于2021年被Advent International收购,更名为尼尔森IQ(NielsenIQ),并成为一家独立公司。
 

Marketing Manager

工作职责

  1. Drive marketing initiatives and campaigns to get business leads and help to drive revenue
  2. Be accountable for the demand generation metrics
  3. Work closely with business teams, marketing vendors to plan and execute online and offline marketing events smoothly
  4. In collaboration with industry partners to meet the needs of the corporate imperatives as well as enhance brand exposure and reach potential clients in industry events
  5. Manage digital marketing includes Wechat, Wechat Store, Weibo, Linkedln, including but not limited to draft and edit articles, monitor comments etc.
  6. Coordinate with business teams to draft promotion materials like EDMs, flyers etc.
  7. Work closely with Global marketing and communications team to ensure the priorities are aligned.
任职资格

  1. 5+ years of professional experience in marketing and communications or related field
  2. 5+ years’ experience developing content for multiple audiences and channels in B2B environment, preferably in market research industry
  3. 5+ years of experience in digital marketing and marketing events
  4. Superior verbal and written communication skills in both Chinese and English with an innate attention to detail
  5. Track record of creating content strategy for various communications, managing deliverables and ability for the excellent execution
  6. Ability to think strategically and implement ideas from ideation and development to evaluations and constant improvement
  7. Demonstrate the experience of working in the corporate culture to manage diversified stakeholders
  8. Good team player and collaborate across different levels & cultures in the organization
  9. Proficient in salesforce, microsoft dynamics and related marketing tools

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