Analytics Director

1. Communicate with and participate in meetings with key business stakeholders, internally and externally, to identify key business questions and communicate project outcomes through a business lens
2. Evaluate new data services, run reports, analyse information, and provide insights for media and related service activation.
3. Deliver model outcome presentations providing compelling clear recommendations for business action, optimisation and growth
4. Find creative solutions, routed in marketing best practice, to address identified business questions by way of available data sets and available analytic solutions
5. Apply substantial amounts of independent critical thinking, and from the analyses, uncover media, marketing and communications opportunities driving marketing strategy and media planning
6. Facilitate brainstorming sessions with communication planners, creative assets, media planners, buyers, clients and other partner agencies leveraging project outcomes
7. Support exploring, proposing, building and operating new localized analytics products and solutions working with vendor partners and regional hubs
8. Contribute to client teams overall capabilities and understanding of the role and impact of media and communications channels

1. Bachelor’s degree or above from an accredited university.
2. Preferred areas of study: Statistics, Mathematics, Economics, Engineering, Information Systems, or Marketing

1. 10+ years working in an agency, consultancy or client side role
2. Analytical experience
3. Exposure to the following types of models:
   • Multivariate Regression
   • Multi-Touch Attribution
   • Bayesian Regression
   • Decision Tree Modeling
   • Randomized Control Trial
   • Discrete Choice Models
4. Advertising / media / marketing experience
5. Ability to construct and deliver business presentations
6. Understanding of business levers and growth drivers

1. Be organized and comfortable juggling multiple projects at once across multiple marketing mediums
2. Strong interpersonal, written, and verbal communication skills
3. Possess excellent written, oral, and organizational skills
4. Proficient with Excel, PowerPoint, DCM, GA, Tableau
5. Working knowledge of some / all SQL, SAS, R, Python
6. The ability to make the complex, simple

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